The phrase Am Echad B'lev Echad (עם אחד בלב אחד), meaning “One Nation with One Heart,” expresses the idea of deep unity and shared responsibility within the Jewish people. It reflects the belief that the joys, sorrows, and struggles of one Jew are felt collectively by the wider community.
In this context, the phrase is connected to remembrance of the Bibas family and the profound grief many Jews around the world experienced following their deaths. The symbol and accompanying message convey solidarity, mourning, compassion, and the sense that the Jewish people are bound together as one extended family.
A portion of all profits from this collection is donated to Second Home — The Quiet Within the Horse — a healing initiative based at Aviv Ranch in Israel. Created in response to the trauma following the October 7th war, the project supports individuals living with PTSD through therapeutic and rehabilitative care.
Its work focuses on helping IDF soldiers navigate combat trauma and the invisible wounds carried long after war ends.
