The “Am Yisroel Chai” (“The People of Israel Live”) charm, set within a heart, is a meaningful piece of Jewish heritage jewellery. It symbolises resilience, enduring life, and a deep connection to Jewish identity and unity.
A portion of all profits from this collection is donated to Second Home — The Quiet Within the Horse — a healing initiative based at Aviv Ranch in Israel. Created in response to the trauma following the October 7th war, the project supports individuals living with PTSD through therapeutic and rehabilitative care.
Its work focuses on helping IDF soldiers navigate combat trauma and the invisible wounds carried long after war ends.
