The Shema Yisrael (שמע ישראל) charm features one of the most sacred and foundational prayers in Judaism:
“Hear, O Israel: the Lord our God, the Lord is One.”
Recited daily in Jewish prayer and tradition, the Shema is a profound declaration of faith, unity, devotion, and connection to God. It has been passed through generations as a source of spiritual strength, comfort, and identity.
When worn as jewellery or carried as a symbol, the Shema is often associated with protection, blessing, remembrance, and spiritual closeness. For many people, it serves as a meaningful reminder of faith, resilience, and the enduring bond between the Jewish people and their traditions.
A portion of all profits from this collection is donated to Second Home — The Quiet Within the Horse — a healing initiative based at Aviv Ranch in Israel. Created in response to the trauma following the October 7th war, the project supports individuals living with PTSD through therapeutic and rehabilitative care.
Its work focuses on helping IDF soldiers navigate combat trauma and the invisible wounds carried long after war ends.
