The yellow awareness ribbon became one of the most recognisable symbols associated with the campaign to bring home the hostages taken during the October 7 attacks. It was used internationally to express solidarity with the captives and their families, symbolising hope, remembrance, and the demand for their safe return.
Over time, the ribbon also took on a memorial role, commemorating victims of the attacks and those who died in captivity. It appeared on posters, public monuments, clothing, social media campaigns, and at gatherings organised by families and supporters.
A portion of all profits from this collection is donated to Second Home — The Quiet Within the Horse — a healing initiative based at Aviv Ranch in Israel. Created in response to the trauma following the October 7th war, the project supports individuals living with PTSD through therapeutic and rehabilitative care.
Its work focuses on helping IDF soldiers navigate combat trauma and the invisible wounds carried long after war ends.
