Charmingly Israeli

We are proud to introduce a unique range of charms, designed by our founder, Devorah, that fit on a bracelet or keychain. 

A portion of all profits from this collection is donated to Second Home — The Quiet Within the Horse — a healing initiative based at Aviv Ranch in Israel. Created in response to the trauma following the October 7th war, the project supports individuals living with PTSD through therapeutic and rehabilitative care.

Its work focuses on helping IDF soldiers navigate combat trauma and the invisible wounds carried long after war ends.

This collection captures the essence of deep-rooted Zionist belonging, with each charm telling its own story.

The collection includes iconic designs such as the Israeli flag and the Star of David, alongside pieces reflecting more recent history since October 7th. This includes the red anemone, Israel’s national flower, which grows around the Nova site.

Every charm is crafted from stainless steel, ensuring durability and water resistance. We invite you to select your individual charms and wear them with pride.

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